How to Learn INTERNET MARKETING basics for beginners

How to Learn INTERNET MARKETING basics for beginners - Digital Marketing basics is a method to understand the study of a digital marketing concept and theory, and how a beginner can prepare to be impressive in digital marketing online.

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Learning INTERNET MARKETING

The rapid development of the internet today is able to bring many advantages to various areas of life. Almost everyone today relies on easier technology, even now people have started to switch from offline shopping to online shopping.

Internet Marketing or internet marketing is one of the must-have sciences especially for those of you who will sell with online systems. To become a reliable internet marketer is not easy, it takes a long experience and process.

However, if you know how to learn internet marketing, you do not take long to become a reliable internet marketer. There are some problems that often face budding internet marketers such as determining which products to sell, not knowing how to do the right competitor research, and not knowing how to market well. Below are the steps to take in studying internet marketing.

Product Research

In internet marketing, product research is the main key. What's talked about in the online business is the desire of the market, not yours alone desire. So, if you're selling a product that's trending and needs a lot of people, then chances are you'll make a big profit.

To find out about product research, the easiest way is to look at which major marketplaces in Your Country are the best for sellers. Another way you can do product research is to use Google Trends. 

how to research:

Try starting by going to Google Trends, and make sure you're signed in to your Gmail account.

Then in the search box, try entering the product keyword. Let's say you want to sell sneakers, then enter the keyword "sneakers" and press enter.

Once you're done, you'll see a graph like below of the keyword "sneakers" results.

Please observe the chart, if the search chart is stable means that the product searches monthly stable, but if the search chart decreases, it is better to look for other products that are more potential to sell.

Competition Research

Once the product is acquired, the next step is to research the competition that is in the market to find out who the competitors you will face later. From this research later you will get an overview of your business opponents, so you can at least keep up with it or win the business competition. The easiest way to research a business competition is to look at the products you'll sell on the marketplace.

Competitor research is also useful for analyzing competitors' strengths, weaknesses, opportunities, and threats so you can also compare competitors' products and business strategies from those aspects. In determining the price, you can use the Leader Pricing system which is to determine the price lower than the market price with minimal profit so that consumers can move to the products you sell. This can increase sales turnover, so you'll get a big profit.

Build a Consumer Database

The next important step in internet marketing is to collect and build consumer databases. This is useful for mapping potential consumers who will become targets for internet marketing distribution of both content and offerings. Building a content database means also building connections because basically internet marketing is not just about how products can be achieved by consumers but how products can be realized and known by consumers.

Choosing Internet Marketing Media

The last step is to choose internet marketing media itself. There are many strategies that you can use to market the products you have. Here's the review:

Facebook Marketing

Facebook is the most active social media user in the world today. No wonder Facebook is the most promising product marketing place. You can create a Facebook Fanpage that contains interesting content in order to increase branding and awareness of the business so that sales turnover can increase. In other ways, you can use Facebook Ads to advertise, where you can also define a target market according to the product you're selling.

YouTube Marketing

Today YouTube is the most visited video sharing site, making YouTube have a lot of visitors every day. All you have to do is create a channel with your product review video, business profile, or content related to your product and then upload it to YouTube. To increase your audience, you can share your videos to various social media such as Facebook, Twitter, Instagram, WhatsApp, Line, Google Plus, or even use YouTube's advertising service.

Website Marketing

The website is the most effective medium to execute an online marketing strategy. In terms of sales can be more increased and able to increase the brand of business that you have. With the website, consumers can see all the products you have and see the quality of the brand whether made originally or professionally.

SEO Marketing

SEO or Search Engine Optimization is a marketing technique where you are able to optimize your search engine as a medium of coverage of your business. The more your business is on the first page and ranked number one in the search engine, the greater the chance the Audience can get to know your business. There are three main components in SEO: keyword research, on-page, and off-page optimization.

Content Marketing

Content is king. You don't need to use the traditional way by blatantly advertising. If you're looking at television then looking at an ad for sure you'll be less likely than to replace it with another television channel, as well as in the world of internet marketing, people will move to another website if they find the ad overtly.

The solution is with content marketing. Marketing by leveraging content will not directly sell from the products you own, but sell the value of the benefits and usability of the products owned by being presented in the form of articles, audio, video, and presentations.

Such is the discussion about tips on internet marketing learning steps for beginners that you can make reference. By using the right strategy, the profit will increase. Once the online marketing process is going well, you should also start doing financial management well.

With a good marketing strategy and good financial management, the business will also grow. Journal is an online accounting software that makes it easy for you to manage your business's financial problems. Using Jurnal, you can record, check, and store financial data anywhere and anytime.

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